You could say Sammer’s photography journey started at the age of 3 when he was given a Fisher Price toy camera, but it wasn’t until he was 17 and studying graphic design that he invested in a real camera and started to take photography seriously. In 2008 in the U.K. Sammer started his own photography business specialising in high-end residential developments. This was the start of creating a career out of his passion.

A couple of years later with his two loves; his wife and his camera, Sammer set sail for Asia and travelled to nine countries in nine months eventually ending in Australia. At the age of 31 and in a new country, starting his career from scratch seemed like a daunting task but Sammer was determined to continue as a photographer and build up his client base once again.

He worked as a photographer at a large portrait studio in Sydney, as well as weekends at a second studio. Whilst these studios provided great work, both were always chasing new business and he could see the low referral rate was due to a lack of personal approach and whilst the work produced was remarkable, the heavy price tag was difficult for many to afford.

In 2015 Hero Shot Photography in Sydney was born and, in under a year, over half of all Sammer’s business came from referrals, from people who had experienced his service first hand. In less than two years he had a client list that contained key industry leaders and was getting close to 80 five star reviews in Google.

Sammer had achieved what he’d set out to do, he’d built a service based on a model he believed in and was creating spectacular images at a fair price. Whilst best known for corporate head shots Hero Shot Photography also covers a range of commercial photography including product, food, real estate and events with a solid base of customers and corporate clients; CBRE, UNSW Australia, Sunglass Hut, Belle Property, Mortgage House, Century 21, Rawson Homes, Sekisui House.

Hero Shot Photography is more than a business, it’s a passion.