A Hero Shot is the ultimate image. The picture that speaks a thousand words. The image used to represent yourself, a brand, a story. An image that explains everything and entices the viewer to look at more…


Sammer’s initial passion was never for photography. It was to make people look and feel great in their own skin.


After being accepted in to London’s prestigious ‘London College of Fashion’ : The same group of colleges responsible for Alexander Macqueen, John Galliano, Jimmy Choo and Marc Jacobs; Sammer’s sights were set on being a fashion designer and someday managing his own fashion line.

In 2005 this became a reality when his brand Nonchalant UK was launched, specialising in designer denim with tailored fits, utilising only local manufacturers and home grown fabrics.

A lot happened in the next 10 years including 7 years in the corporate sector, a year taken to travel across southeast Asia, meeting the love of his life, two kids and combining his love of people and life with the creative and equally technical application of photography.

In recent years Sammer has worked for some of Sydney’s most highly awarded portrait photography studios, learnt from some of the most highly regarded portrait photographers in Australia.


“When You look good, we look good.”


After looking through hundreds of Linked In profiles, headshots and mugshots, it was evident that something needed to change. Professional headshots could be so much more than just shots of heads.

In 2015 Hero Shot Photography in Sydney was born from a simple question: ‘Why have a headshot when you can have a HERO SHOT?’

Sammer brings the bespoke, high-end portrait studio quality to life in a fraction of the time at a fraction of the cost. He does this through honest conversations and a genuine desire to help people in their branding journeys.


“Your headshot is the hardest working member of your marketing team.. show it some love!”


For many years Hero Shot Photography has been the highest rated photography studio in Sydney with over 350 five star Google reviews and has been independently rated in the top 3 photographers in Sydney for 4 consecutive years (2017, 2018, 2019, 2020).

The success has spread to Melbourne and Brisbane and Hero Shot has taken headshots and corporate photography for thousands of Australian professionals and industry leading companies such as Google, Microsoft, Linkedin, CBRE, Piety, Porsche, UNSW Australia, Ray White, Financial Spectrum.

Hero Shot Photography has life long customers who trust them to bring out the best in their teams and capture the absolute essence of their brand.


We don’t take photos. We create HERO SHOTS.


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