Sydney’s HEADSHOT expert.

Sammer’s initial passion was never for photography. It was to make people look and feel great in their own skin.

After being accepted in to London’s prestigious London College of Fashion Sammer’s sights were set on being a fashion designer and someday managing his own fashion line.

In 2005 he launched his fashion brand Nonchalant UK, specialising in designer denim with tailored fits, utilising only local manufacturers and home grown fabrics.

The next 10 years included 7 years in the corporate sector, backpacking across southeast Asia, meeting the love of his life, two kids and combining his love of people and life with the creative and equally technical application of photography.

Sammer has since worked for some of Sydney’s most highly awarded portrait photography studios, and trained under some of the most highly regarded portrait photographers in Australia.

When You look good, we look good.


Sammer brings the bespoke, high-end portrait studio quality to life in a fraction of the time at a fraction of the cost. He does this through honest conversations and a genuine desire to help people in their branding journeys.


For many years Hero Shot Photography has been the highest rated photography studio in Sydney with over 350 five star Google reviews and has been independently rated in the top 3 photographers in Sydney for 4 consecutive years (2019, 2019, 2020, 2021).

The success has spread to Melbourne and Brisbane and Hero Shot has taken headshots and corporate photography for thousands of Australian professionals and industry leading companies such as Google, Microsoft, Linkedin, CBRE, Piety, Porsche, UNSW Australia, Ray White, Financial Spectrum.

Hero Shot Photography has life long customers who trust them to bring out the best in their teams and capture the absolute essence of their brand.

We don’t take photos. We create HERO SHOTS.

0422 296 313

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