Meet Sammer Affridi, our founder and photographer 

In over 20 years in the photography industry, Sammer has seen it all.

From the stiff and starchy headshots to the ones where the subject looks like they’re trying to smuggle a watermelon out of the studio.

Helping people feel confident and relaxed is Sam’s specialty and with a good dose of humour, he’ll put you at ease and make sure you look like the best version of yourself. 

As far as details go, Sam is meticulous and when it comes to getting the winning shot nothing is ever too much effort.

Sammer’s secret weapon? A relentless quest for perfection and a few well-timed dad jokes.

But don’t let his lighthearted approach fool you, he’s a pro behind the lens. He’ll guide you through his signature Hero Shot process, from helping you to find the best outfit to giving you the A to Z on being photogenic.

By the time he’s done, you’ll be ready to take on the world (or at least LinkedIn). 

Whether you’re a small business owner, a job seeker, or a large corporate needing exceptional headshots of your team, Sammer has got you covered.

So you can kick back, relax and let him do his magic.

If you’re lucky, you might even come away with a new dad joke or two.


We don’t take photos. We create HERO SHOTS.

For several years Hero Shot Photography has been the highest rated photography studio in Sydney with over 500 five-star Google reviews.

Independently rated in the top 3 photographers in Sydney for 5 consecutive years (2019, 2019, 2020, 2021, 2022).

Hero Shot operate in Sydney, Melbourne and Brisbane and are widely regarded as Australia’s leading headshot and business photography studio.  Coorporate clients including Google, Microsoft, LinkedIn, Twitter, CBRE, Microsoft, Porsche, Ray White and Nasdaq.

0422 296 313

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