Case Study

Aon Melbourne – 20 Years of Aon Insights

We were engaged to document and celebrate the milestone 20-year anniversary of Aon Insights, delivering a high-impact highlight reel to promote the event and support marketing for next year, along with full coverage of on-demand educational video segments during the conference.

Introduction

For Aon’s signature annual conference in Melbourne, the brief centered on turning a milestone event into a compelling visual asset. Taking place at a premium venue, the two-day conference included a mixture of keynotes, sponsor mentions, and simultaneous educational sessions (on-demand videos) across multiple tracks.

The client’s objectives were:

  • Capture the energy and engagement of the event
  • Acknowledge sponsors and key organisations
  • Provide usable media both for post-event celebration and forward-looking promotion
  • Manage production logistics with cost-efficiency in mind

Services Provided

  • Event highlight video capturing key moments, atmosphere, and brand story of the 20th anniversary conference
  • On-demand video production of 30-45 minute educational segments recorded across 3-4 concurrent tracks (with repeats)
  • Hybrid photo + video coverage of the two-day event (highlight reel and stills)
  • Crew logistics & planning to minimise team size and cost while ensuring full coverage

Challenges

Challenge 1: Multiple concurrent educational sessions (3-4 running simultaneously), needing full capture with minimal crew to control cost.

Solution: A compact team of two Sydney-based crew and one local Melbourne technician coordinated coverage using a detailed routing and scheduling plan.

Challenge 2: Delivering both photography and videography across a busy two-day event while maintaining quality and brand consistency.

Solution: On Day 1, a local photographer assisted the Sydney video crew for the morning, enabling focus on key video elements. The teams then merged for the rest of the event, creating a streamlined hybrid workflow.

Challenge 3: Ensuring the highlight reel and on-demand videos reflected the brief—insightful, engaging, inclusive of sponsors and key partners, and future-facing for next year’s marketing.

Solution: Pre-planned scripts and shot lists prioritised sponsor visibility and audience engagement. Post-production emphasised energy, professionalism, and forward momentum.

Execution & Techniques

  • Controlled setup: Operated within The Ritz-Carlton Melbourne environment with minimal disruption, ensuring smooth transitions between sessions.
  • Hybrid shooting: One operator captured both stills and video when appropriate, optimising cost and efficiency.
  • Crew coordination: Two Sydney-based video specialists plus one local Melbourne stills operator rotated through sessions and repeats to ensure complete coverage.
  • On-demand strategy: Each session treated as a standalone production with consistent camera placement, lighting, and branding.
  • Highlight reel storytelling: Edited to combine keynote highlights, sponsor visibility, audience reactions, and event ambience — reinforcing Aon’s “insight-driven, engaging, rewarding” conference theme.
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Results

  • A vibrant, milestone-focused highlight reel showcasing energy, professionalism, and celebration.
  • Full suite of on-demand educational session videos for extended post-event engagement.
  • Consistent visual branding across all photo and video assets aligned with Aon’s premium positioning.
  • Efficient production model delivering high-quality results with a small, well-coordinated crew.
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About Aon

Aon is a global professional services firm specialising in risk, retirement and health solutions, operating worldwide and serving clients of all sizes. The Aon Insights conference is a flagship annual gathering of professionals, partners, and industry leaders.


Shoot Location

The Ritz-Carlton Melbourne (Melbourne, VIC, Australia)

Distance to HeroShot’s Melbourne Studio: 11km