Aon Melbourne – 20 Years of Aon Insights
We were engaged to document and celebrate the milestone 20-year anniversary of Aon Insights, delivering a high-impact highlight reel to promote the event and support marketing for next year, along with full coverage of on-demand educational video segments during the conference.
Introduction
For Aon’s signature annual conference in Melbourne, the brief centered on turning a milestone event into a compelling visual asset. Taking place at a premium venue, the two-day conference included a mixture of keynotes, sponsor mentions, and simultaneous educational sessions (on-demand videos) across multiple tracks.
The client’s objectives were:
- Capture the energy and engagement of the event
- Acknowledge sponsors and key organisations
- Provide usable media both for post-event celebration and forward-looking promotion
- Manage production logistics with cost-efficiency in mind
Aon
Insurance
SYDNEY: 19 Victoria Ave, Sydney NSW 2138
MELBOURNE: Level 51/80 Collins St, Melbourne VIC 3000, Australia
Bianca Gogovska (Sydney) / Saad Obeid (Melbourne)
Services Provided
- Event highlight video capturing key moments, atmosphere, and brand story of the 20th anniversary conference
- On-demand video production of 30-45 minute educational segments recorded across 3-4 concurrent tracks (with repeats)
- Hybrid photo + video coverage of the two-day event (highlight reel and stills)
- Crew logistics & planning to minimise team size and cost while ensuring full coverage
Aon Leadership Team on Stage at Insights Conference 2025 Melbourne by Hero Shot Photography
Aon Insights 2025 Audience Engagement and Keynote Session by Hero Shot Photography
Aon Insights Conference 2025 Expert Panel Discussion Captured by Hero Shot Photography
Aon Insights Conference 2025 Keynote Presentation Photography by Hero Shot
Challenges
Challenge 1: Multiple concurrent educational sessions (3-4 running simultaneously), needing full capture with minimal crew to control cost.
Solution: A compact team of two Sydney-based crew and one local Melbourne technician coordinated coverage using a detailed routing and scheduling plan.
Challenge 2: Delivering both photography and videography across a busy two-day event while maintaining quality and brand consistency.
Solution: On Day 1, a local photographer assisted the Sydney video crew for the morning, enabling focus on key video elements. The teams then merged for the rest of the event, creating a streamlined hybrid workflow.
Challenge 3: Ensuring the highlight reel and on-demand videos reflected the brief—insightful, engaging, inclusive of sponsors and key partners, and future-facing for next year’s marketing.
Solution: Pre-planned scripts and shot lists prioritised sponsor visibility and audience engagement. Post-production emphasised energy, professionalism, and forward momentum.
Execution & Techniques
- Controlled setup: Operated within The Ritz-Carlton Melbourne environment with minimal disruption, ensuring smooth transitions between sessions.
- Hybrid shooting: One operator captured both stills and video when appropriate, optimising cost and efficiency.
- Crew coordination: Two Sydney-based video specialists plus one local Melbourne stills operator rotated through sessions and repeats to ensure complete coverage.
- On-demand strategy: Each session treated as a standalone production with consistent camera placement, lighting, and branding.
- Highlight reel storytelling: Edited to combine keynote highlights, sponsor visibility, audience reactions, and event ambience — reinforcing Aon’s “insight-driven, engaging, rewarding” conference theme.
Results
- A vibrant, milestone-focused highlight reel showcasing energy, professionalism, and celebration.
- Full suite of on-demand educational session videos for extended post-event engagement.
- Consistent visual branding across all photo and video assets aligned with Aon’s premium positioning.
- Efficient production model delivering high-quality results with a small, well-coordinated crew.
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About Aon
Aon is a global professional services firm specialising in risk, retirement and health solutions, operating worldwide and serving clients of all sizes. The Aon Insights conference is a flagship annual gathering of professionals, partners, and industry leaders.
Shoot Location
The Ritz-Carlton Melbourne (Melbourne, VIC, Australia)
Distance to HeroShot’s Melbourne Studio: 11km




















































