We are deeply passionate about helping people look and feel fantastic about themselves.

We love what we do and we have an honest desire to see each of our customers succeed. This also makes us the best-rated headshot photographer in Australia (by quite a bit).

OUR Process

Our headshot approach, whilst constantly evolving,  is completely personalised for each customer. From getting to know you to designing a brief around your goals.

We don’t just want you to have great looking headshots, but ones that also give you a significant business advantage.

Our signature 6-step process helps us to deliver this with consistency so we can focus on having fun and getting creative.



We have been trusted by over 10,000 individuals and 1000 companies to create authentic, relatable portraits and help them attract new customers or create new opportunities.

It’s great to have picked up some awards along the way but we don’t measure our success on the back of them.

Our customer feedback and letters of thanks give us all the validation we need to keep doing what we do.

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OUR Team

Solving the worlds problems… One headshot at a time.

Sammer Afridi, Sydney's Best Headshot Photographer



Sam is the founder of HERO SHOT.  Fashion design qualified from the London College of Fashion he has always had a desire to make people look and feel the best they can.

He makes it his mission to deeply understand everyone he works with before crafting unique and highly targeted headshots to help them stand out.

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Photography Studio Manager Katharina


Studio Manager

As our dedicated studio manager, Katharina’s role is to support all Hero Shot customers through their photography journeys before, during and after.

From helping them with styling advice to uploading the right headshot for their profile.

Whatever it is you need, she’s always around to help.




Stephen has been in the portrait game for over 30 years (but who’s counting!)

Over 20 years where spent in frontline media working across Sydney’s leading daily newspapers.

Stephen exudes a calming energy and our customers love working with him.